Terms and Conditions and Privacy Policy

Last updated: December 26, 2025

This Privacy Policy describes how hetafoten.se collects, uses, and shares your personal information when you visit or make a purchase from hetafoten.se, use our services, or otherwise communicate with us regarding the website (collectively, the Services). The use of "you/your" (and similar terms) in this Privacy Policy refers to you as a user of the Services, regardless of whether you are a customer, website visitor, or other person about whom we have collected information as described in this Privacy Policy.

We recommend that you read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, for example, to reflect changes to our practices or for other operational, legal, or regulatory reasons. The revised Privacy Policy will be posted on the website, as indicated by the "Last updated" date, and we will take any other steps required by applicable law.

How We Collect and Use Personal Information

To provide the Services, we collect your personal information from various sources as described below. The information we collect and use varies depending on how you interact with us.

In addition to the specific purposes listed below, we may use the information we collect about you to communicate with you, provide or improve the Services, fulfill any applicable legal obligations, enforce any applicable terms of service, and protect the Services, our rights, and the rights of our users and others.

What Personal Information We Collect

The types of personal information we collect about you depend on how you interact with our website and use our services. When we use the term "personal information," we mean information that identifies you, relates to you, describes you, or can be associated with you in some way. The sections below describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information you submit to us through our Services may include:

Contact details such as your name, address, phone number, and email address.

Order information such as name, billing address, shipping address, payment confirmation, email address, and phone number.

Account information such as username, password, security questions, and other information used to secure your account.

Customer support information such as information you choose to share with us when you communicate with us, for example, when you send a message through the Services.

Certain features of the Services may require you to directly provide us with certain information about yourself. You may choose not to share such information, but this may make it impossible for you to use or access those features.

Information We Collect About Your Usage

We may also automatically collect certain information about your interaction with the Services ("Usage Data"). For this purpose, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our website and your account, including details about your device, browser, network connection, IP address, and other information about your interaction with the Services.

Information We Receive from Third Parties

Finally, we may also receive information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

Companies that support our website and services, such as Shopify.

Our payment processors who collect payment information (e.g., bank account details, credit or debit card information, billing address) for the purpose of processing your payment to fulfill your orders and deliver the products or services you have requested, to perform our contract with you.

When you visit our website, open or click on emails we send you, or interact with our services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, SDKs, third-party libraries, and cookies.

All information we receive from third parties will be processed in accordance with this Privacy Policy. Please also read the section below, Third-Party Websites and Links.

How We Use Your Personal Information

Provide Products and Services. We use your personal information to provide you with the Services to fulfill our contract with you, including to process your payments, ship your orders, send you notifications related to your account, purchases, returns, exchanges, or other transactions, to create, maintain, and otherwise manage your account, to arrange for shipping, facilitate any returns and exchanges, and other features and functionalities related to your account. We may also enhance your shopping experience by allowing Shopify to match your account with other Shopify services you may choose to use. In such cases, Shopify will process your data according to its privacy policy and consumer protection policy.

Marketing and Advertising. We may use your personal information for marketing and advertising purposes, such as sending marketing, advertisements, and promotional communications via email, SMS, or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our website and other websites. If you are a resident of the EEA, the legal basis for this processing of personal information is our legitimate interest in selling our products, in accordance with Article 6(1)(f) GDPR.

Security and Fraud Prevention. We use your personal information to identify, investigate, or take action regarding potential fraudulent, illegal, or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your login credentials secure. We strongly recommend that you do not share your username, password, or other access information with anyone else. If you believe your account has been compromised, please contact us immediately. If you are a resident of the EEA, the legal basis for this processing of personal information is our legitimate interest in keeping our website safe for both you and other customers, in accordance with Article 6(1)(f) GDPR.

Communicate with You and Improve the Service. We use your personal information to offer you customer support and improve our services. This is a legitimate interest for us to be responsive to you, to provide you with effective services, and to maintain our business relationship with you in accordance with Article 6(1)(f) GDPR.

Cookies

Like many others, we use cookies on our website. For more detailed information about the cookies we use to power our store with Shopify, please visit https://www.shopify.com/legal/cookies. We use cookies to operate and improve our website and services (including to save information about your activity and preferences), to perform analytics and better understand how users interact with the Services (which concerns our legitimate interest in administering, improving, and optimizing the Services). We may also allow third parties and service providers to use cookies on our website to better tailor the Services, products, and advertising on our website and other websites.

Automatically accepting cookies is the default setting in most browsers, but you can change your browser settings to delete or reject cookies. Please note that your experience may be negatively affected if you delete or block cookies, and some services, such as certain features and general functionality, may stop working entirely or partially. Furthermore, blocking cookies may not completely prevent our information sharing with third parties, such as our advertising partners.

How We Disclose Personal Information

Under certain circumstances, we may disclose your personal information to third parties for the purpose of fulfilling contracts, for legitimate purposes, and for other reasons covered by this Privacy Policy. Some examples of such circumstances include:

Information may be shared with vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, shipping, and delivery).